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Media Literacy Ambassador Programme

Behind the Headlines
Scaling media literacy in your school or 6th form college
Our free Media Literacy Ambassador Programme trains young people in years 9-13 in the Midlands, Greater Manchester and South and West Yorkshire to teach their peers about fake news, enhancing media literacy skills across year groups and subjects in your school or college.

Students and teachers participating in the programme will benefit from:

  • Onsite training day at your organisation for Media Literacy Ambassadors and teachers.

  • Ongoing virtual support for students as they deliver media literacy sessions to their peers alongside their teachers.

  • Subsequent virtual reflection sessions for students up to one month after peer delivery.

  • Regular resource updates and a final celebration event for your students.

    • Media Literacy Ambassadors have co-delivered sessions to their peers in English, Media, PSHE, Citizenship lessons and tutorial time.

    If you work at a school or sixth form college based within the target regions with above average free school meals or pupil premium students, register on behalf of your organisation now.
    Register your interest
    Why is media literacy important?
    Media literacy skills, knowledge and confidence are fundamental in being able to navigate our fast-paced digital world. Young people need to be inspired and supported to engage with the news and media they consume, understand how it is produced and develop the critical analysis skills to recognise mis and disinformation.

    These skills can be used in conjunction with topics in English, History, Media, Citizenship, PSHE, vocational subjects or careers as well as the whole curriculum.

    Through peer learning, we hope to embed these skills in schools and colleges in the long term.
    Read a full testimonial from Derby College here
    Media Literacy Ambassadors smiling
    The students were engaged and enthusiastic and learned so much. All the staff who saw the session were blown away by how fabulous it was. My Year 9s have already been singing your praises and bragging about the session to their friends.
    Teacher
    Moat Community College
    The students have loved being part of the project [...] They feel they have really built their confidence in working with others as well as developing transferable skills. It has enabled them to become more critical in their consumption of news and they all felt more knowledgeable following the workshops. They have even commented upon how they have already used their skills in their Business and English lessons!
    Curriculum manager
    Derby College
    The Media literacy peer learning programme is a programme that every school should deliver. All young people will benefit from having the skills to identify misinformation and disinformation. What appeals to us the most as educators, is the programmes structure of peer to peer delivery, our young people will be more confident presenting, leading and engaging with news.
    Teacher
    Hull 14-16 School
    Our evaluation partner is the National Literacy Trust and the project is supported by the Department for Science, Innovation and Technology.

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