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Media Literacy Ambassador Programme

Behind the Headlines
Scaling media literacy in your school or 6th form college
Our free Media Literacy Ambassador Programme trains young people in years 9-13 in the Midlands, Greater Manchester and South and West Yorkshire to teach their peers about fake news, enhancing media literacy skills across year groups and subjects in your school or college.

Students and teachers participating in the programme will benefit from:

  • Onsite training day at your organisation for Media Literacy Ambassadors and teachers

  • Virtual support for students before they deliver media literacy sessions to their peers alongside their teachers

  • Virtual reflection session for students up to one month after peer delivery

  • Regular resource updates after delivery

    • Media Literacy Ambassadors have co-delivered sessions to their peers in English, Media, PSHE, Citizenship lessons and tutorial time.

    If you work at a school or sixth form college based within the target regions with above average free school meals or pupil premium students, register on behalf of your organisation now.
    Register your interest
    Why is media literacy important?
    Media literacy skills, knowledge and confidence are fundamental in being able to navigate our fast-paced digital world. Young people need to be inspired and supported to engage with the news and media they consume, understand how it is produced and develop the critical analysis skills to recognise mis and disinformation.

    Through peer learning, we hope to embed these skills in schools and colleges in the long term.
    Read a full testimonial from Derby College here
    Access our resources
    If you are interested in running the Media Literacy Ambassador programme independently in your school and college you can find out more about how to do this here.
    Media Literacy Ambassador resources
    In my 15 years of teaching, this is probably the most positive thing I've seen in terms student impact.
    Teacher
    Previous MLA school
    The project also ignited debate in school about media and news literacy. The curriculum is so crowded now, but it enabled us to have those conversations and enabled teachers to address that, because the news our pupils read on their phones or through social media may not be accurate and may be biased.
    Teacher
    Previous MLA school
    It was very informative and has taught me how to be more aware of the things I read online and in newspapers.
    Student
    Media Literacy Ambassador
    Our evaluation partner is the National Literacy Trust and the project is supported by the Department for Science, Innovation and Technology.

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