After establishing themselves just a few months before the full-scale invasion of Ukraine, the Kyiv Independent had developed good revenue models, and pivoted quickly around the changes brought about by the war. They received huge support from their readers and were hoping to build this out into a sustained strategy.
We worked with the team at KI and facilitated a series of conversations with the Guardian’s reader revenue team to share knowledge, experience, skills and tactics, including how to best use their data ahead of KI’s 1 year anniversary.
Zakhar Protsiuk, Chief Operating Officer of the Kyiv Independent said “they understood our goals and gave us practical advice that we could act on quickly, one tip resulted in over 150% increase in our acquisitions that week.”
They achieved their goal of 10,000 members in January 2023 and we continue to work with them as they grow.
At The Guardian Foundation, We are ambitious to facilitate more connections like this around the world. We hope to continue this work in the coming year, reaching more organisations and refining how we work with them into a more formal and fully funded programme of support. If you are interested in supporting us, please email info@theguardianfoundation.org
